Deepen impact with advocacy

With the impending Ontario election at the end of the month and a federal election later this year, it’s a good time to remember the role that charities play in advocacy, lobbying and supporting political parties.

First, CRA rules are clear that a charity may not devote any of its resources directly or indirectly to supporting, or opposing any political party or candidate. This rule, along with those in the Canada Elections and Lobbying acts are especially important to remember in this season.

However, this should not be confused with advocacy and the role that charities can play in agreeing or disagreeing with a government decision or position; in fact, they can devote all of their resources to public policy dialogue and development activities to further their charitable purpose.

While this change was made in 2018, research shows that many charities have not taken up the opportunity. They may lack organizational capacity, general knowledge about this change or there may be hesitancy by board, staff and donors for the charity to take on this work. That said, as we all face the challenges of inflation, political uncertainty and the declining number of donors, an increasing number of organizations may consider advocacy as part of their core work. Advocacy is a way for organizations to expand their reach, utilize their power and influence change.

One recent example is Imagine Canada’s work to advance federal public policy so that non-profit organizations are supported in achieving their mission. You can learn more about their 2025 pre-budget priorities and federal election readiness resources here.  Another example is the Ottawa Food Bank which said in a statement released earlier this year that they would be reducing the food they provide “not due to a lack of donations or community support [but because of] governments that have neglected food insecurity and amplified a systemic issue.” This rationale is followed by three calls to action.

While many charities aim to work with any political party in power, it shouldn’t stop them from considering advocacy as another way to deepen their impact and mission. We each have a role as community members, volunteers, donors, and staff to find ways to support and strengthen the organizations and communities we care about, and advocacy is certainly one important tool for us all to consider.